Nicole Pouchet Skuba is a writer and speaker based in Seattle, WA. Contact to book for your next event!

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About Nicole

A former Broadway assistant director, Nicole Pouchet Skuba is a Seattle-based writer and speaker. Nicole writes screenplays and paranormal romance novels under the pseudonym, Nicole Pouchet. As Nicole Skuba, she has served as a marketing consultant for national corporations and government contractors such as Identity Guard, Genetics & IVF Institute, and Leidos Inc.

Nicole’s social thriller short film RETCH is currently in production through her production company, Morning Lark Productions. She is a published novelist and a screenwriter for Zombie Orpheus Entertainment’s fantasy series, STROWLERS. Her screenplays have earned finalist placements in 2017 PAGE International Screenwriting Award and Tracking Board Launchpad’s Contest.

After working with nonprofits and technology start-ups to achieve goals such as donation rate doubling and start-up acquisition, Nicole started her own marketing agency in 2007. She exceeded marketing goals for high-tech clients, which led to the merging with another company to form the powerhouse digital marketing agency, BlueTreeDigital in 2013. Nicole led a staff of nine until she sold the marketing agency in 2016.

A graduate of Duke University and guest lecturer at the University of Virginia, Nicole now focuses her working hours on writing and film production. She continues to lecture and serve as a public speaker in the Seattle area.

 

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Speaking Topics

Nicole can cater her speeches to fit the crowd and desired content. Here is a sampling of presentations:

Changing Paths: How to Switch Your Career Mid-Life
You became an attorney because law school seemed like the next logical academic step. You’re now a business consultant because of the high salary. Whatever the career, whatever the reason, now you want to pursue your dream. As a person who switched from successful marketing agency CEO to award-winning screenwriter, Nicole’s first bit of advice is: Stop calling it a “dream.”

This presentation gives attendees concrete steps for achieving their new professional GOALS. After discussing why you’re not crazy to go after the A+ life, we’ll get into financial preparation, measurable and attainable goal-setting, self-education, networking, using prior-career contacts to boost the new career, and managing the probable crisis of self-identity.

 

Another Kind of Free: Breaking Through Depression to Enjoy a Life Worth Living
In mid-September 2001, recent college graduate and writer, Nicole Skuba, found herself strapped to a hospital bed after a deliberate overdose of Prozac. The previous five years of therapy and antidepressants had done nothing to ease the clinical depression, anxiety, or other diagnoses du jour.

In this heart-tugging presentation, Nicole shares her practical and holistic methods of overcoming mental illness and determining her own route to happiness. The aim of the talk is to reduce the stigma attached to mental illness and to provide doable methods of coping and becoming whole. Methods explored include: traditional therapy and prescriptions, yoga and meditation, specific goal-setting, and mindfulness.

 

Branding and Marketing in a New Media Environment
Businesses must ask themselves tough branding questions. Defining that specific target audience is critical. Who is your ideal customer? Who are the decision-makers? And, what customers do you NOT want? Identifying your target audience by gender, age, web browsing habits, and more can help businesses refine their marketing endeavors.

This lecture shares insider statistics on audience makeup for social media outlets including Twitter, Facebook, Pinterest, Instagram, and more, along with business tips for using them. For example, if trying to reach college graduates, 30-64, know that LinkedIn is the only network where ages 30-64 more likely to be users than ages 18-29, and that 50% of college graduates use it. Doing your homework on audience and on social media outlets helps shape branding campaigns. Once you have your ‘why,’ share it with your target audience in the most effective way: social media.

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Past Speaking Engagements

Seattle Film Summit
Event-Day Host. Nicole served as the full-fay emcee and host for film industry executives. She kept the crowd entertained, informed, and on schedule.

Virginia Wine Tourism Conference
Digital Marketing for the Wine Industry. Digital marketing is easier for targeting specific demographics, easier for tracking success, and often more cost effective than traditional advertising. This session provided an in-depth look at digital marketing for the wine industry, including search engine optimization, content creation, social media, email marketing, online advertising, and video marketing.

Mid-Atlantic Small Business Summit
Forming a Marketing Plan. Nicole spoke at the Second Annual Mid-Atlantic Small Business Summit, an event designed to gather small business owners to inform them on industry related problems, help boost their diversified network, and pave the way to success through a spectrum of opportunities.

COO Forum
Social for the B2B. This class-structured meeting focused on the topic of social media and its effective use in the B2B space. This was an interactive, facilitated conversation led by Nicole. The meeting included Q&A and shared digital experiences designed to help members gain insight into effective social media strategies.

NOVA Small Business Management Conference
Marketing Planning and Branding. This lecture was geared toward future and new small business owners. Nicole spoke about creating a marketing plan and tips for launching a brand.

Writer.Ly Pub Camp
Create Your Own Blog Tour. At PubCamp, a one-day writers’ conference in Seattle, Nicole lectured on how to become an “Authorpreneur.” Her talk explored all the nuts and bolts of self publishing.

100 Entrepreneurs Project Class
Sales & Marketing. The 100 Entrepreneurs Foundation sponsors workshops on business and entrepreneurship for wounded veterans and their families post-recovery. This special class focused on sales and marketing, with strategies and information for building businesses. Nicole joined a panel to offer expertise in advertising, traditional marketing, online marketing, and social media.

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